A.) How many visitors to the site in the last 5 months (assume 15 June 2010 – 15 November 2010)?
Google analytics reveals that between 15 June 2010 and 15 November 2010 there were 929 visitors to the site.
B.) Answer all three questions. What is meant by bounce rate? What is the bounce rate for the TRAIL site in the last 5 months? Should the website try to lower or raise the bounce rate?
According to Wikipedia, a Bounce Rate is a term used in web site traffic analysis. It represents the percentage of web site visitors that only view a single page on the website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. The bounce rate for the TRAIL website in the past 5 months is 67.81%. TRAIL should try and lower bounce rates, to generate interest in the entire website as a whole, rather than one individual page.
C.) In the last 5 months, where are most visitors coming from: Direct Traffic, Referring Sites or Search Engines?
TRAIL were directed the most visitors from Search Engines. A total of 55.76% of it’s total visitors came from search engine results.
D.) What was the most popular key word (or phrase) that visitors typed that brought them to the TRAIL web site in the last 5 months?
In the past 5 months, the phrase that most prominently brought users to TRAIL was ‘Trail living lab” with 11.78% of visitors typing it.
E.) A referring site is a site that brings visitors to the web site. In the last 5 months, which site (that is not a university of ulster web site) is the largest referrer?
In the last 5 months, the largest referrer that is not a university of ulster web site was Brain-project.org, which referred 31 visitors to TRAIL.
F.) What is the sixth most popular country of origin of visitors for the site in the last 5 months?
The sixth most popular country of origin of visitors to TRAIL was Belgium , which provided 17 visitors to the website.
G.) How many mobile visits were there to the site in the last 5 months?
In the last 5 months there have been 11 mobile visits to TRAIL, from iPhone’s, Android, iPad’s and iPod’s, of which the Iphone was the most popular method of mobile viewing.
H.) Examine the Visitor loyalty graph. Interpret the graph and explain what it is showing.
A visitor loyalty graph reveals how often a visitor returns to a website after their initial first visit. The graph reveals that 81.25% of trail visitors visit only once and do not return. It also reveals that the second highest grouping of TRAIL visitors 6.14% returns as many as 51-100 times. For these statistics we can gather that, although the majority of TRAIL visitors do not frequent the site more than once, TRAIL does have a small but loyal percentage of followers who return to the site on a regular basis.
